What is the meaning of lure?

noun

• Qualities that attract by seeming to promise some kind of reward.
  • synonyms: enticement, come-on
• Anything that serves as an enticement.
  • synonyms: bait, come-on, hook, sweetener
• Something used to lure fish or other animals into danger so they can be trapped or killed.
  • synonyms: bait, decoy

verb

• Provoke someone to do something through (often false or exaggerated) promises or persuasion.
  • usage: "He lured me into temptation"
  • synonyms: entice, tempt