| shrinkage(noun, drop, decline, decrease) |
| attrition(noun, decline, decrease, discount) |
| decrescence(noun, decline, reduction, lessening) |
| devaluation(noun, decline, decrease, discount) |
| diminishing(noun, adjective, decline, reduction) |
| downturn(noun, drop, decline, fall) |
| falloff(noun, drop, fall, deterioration) |
| loss(noun, drop, decline, fall) |
| declivity(noun, drop, decline, fall) |
| dip(noun, drop, decline, fall) |
| downgrade(noun, drop, decline, fall) |
| downward slope(noun, expression, drop, decline) |
| falling off(noun, expression, drop, decline) |
| header(noun, drop, decline, decrease) |
| incline(noun, drop, decline, fall) |
| lapse(noun, break, drop, decline) |
| markdown(noun, decline, decrease, reduction) |
| nose dive(noun, expression, drop, decline) |
| plummet(noun, drop, decline, decrease) |
| pratfall(noun, drop, decline, fall) |