- ad serving by Angela Jimenez
... advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.
- ad-supported software by Dawson Reese
... that come from the Web. Like shareware, you can register ad-supported software for a fee, in which case the ads are eliminated making more room for data on screen. See shareware, adserver and Internet advertising.
- Internet advertising by Paige Wells
... them. Such organizations may also provide software tools and/or adservers that enable an organization to deliver the ads it generates itself. See banner exchange, banner ad and adserver.
- double click by Lillian Glover
... most widely known organization that delivers Web advertising. Its growth expanded well beyond ads into rich media, search, video and all kinds of digital affiliate marketing. See adserver.
- adware by Pedro Mullins
... See contextual marketing, popup ad, PUP and spyware. (2) (AD supported soft WARE) Software that is given away for free because advertising messages appear on a regular basis. See adserver.