| spot(noun, objective, goal, target) |
| designation(noun, purpose, goal) |
| intendment(noun, understanding, plan, desire, object) |
| interest(noun, end, use, advantage) |
| mission(noun, plan, desire, system, object) |
| proposition(noun, plan, design, idea, system) |
| ulterior motive(noun, expression, cause, plan, desire) |
| big idea(expression, meaning, objective, intent) |
| direction(noun, plan, position, desire, point) |
| impulsion(noun, purpose, goal) |
| scope(noun, plan, desire, point, object) |
| usefulness(noun, end, use, advantage) |
| utility(noun, end, use, advantage) |
| whatfor(noun, cause, plan, desire, object) |
| whole idea(expression, meaning, objective, intent) |
| why and wherefore(noun, expression, idiom, cause, plan) |
| whyfor(noun, cause, plan, desire, object) |
| appeal(noun, end, use, advantage) |
| attraction(noun, end, use, advantage) |
| bottom line(noun, expression, end, understanding, importance) |