| significance(noun, form, end, feeling, understanding) |
| will(noun, plan, desire, meaning) |
| zero(noun, informal, purpose, objective) |
| animus(noun, plan, desire, meaning) |
| big idea(expression, meaning, objective, intention) |
| bottom line(noun, expression, end, importance, matter) |
| conation(noun, plan, picture, scheme) |
| intendment(plan, sense, meaning, picture) |
| interest(noun, end, use, advantage) |
| name of the game(noun, expression, idiom, end, importance) |
| notion(noun, form, concept, end, feeling) |
| nuts and bolts(noun, expression, idiom, end, importance) |
| principle(noun, plan, desire, reason, matter) |
| project(noun, plan, meaning, picture) |
| proposition(plan, picture, story, objective) |
| prospect(noun, concept, plan, desire, idea) |
| scope(noun, plan, desire, point, sense) |
| ulterior motive(noun, expression, cause, plan, desire) |
| usefulness(noun, help, end, benefit, use) |
| utility(noun, help, end, benefit, use) |