What is the meaning of BRAND LOYALTY?

BRAND LOYALTY is a situation when a consumer is reluctant to switch from consumption of a favored good. The consumer is "loyal" to the brand.

Barry Goldsmith
4
 
|15 years ago|169 views|share |citing 
APABarry Goldsmith. (2010). brand loyalty. Retrieved September 23, 2026, from http://smartdefine.org/brand_loyalty/definitions/1148927
ChicagoBarry Goldsmith. 2010. "brand loyalty" http://smartdefine.org/brand_loyalty/definitions/1148927 (accessed September 23, 2026).
HarvardBarry Goldsmith 2010, brand loyalty, Smart Define, viewed 23 September, 2026, <http://smartdefine.org/brand_loyalty/definitions/1148927>.
MLABarry Goldsmith. "brand loyalty" 21 October 2010. Web. 23 September 2026. <http://smartdefine.org/brand_loyalty/definitions/1148927>