| slogan(noun, expression, popular, tag, saying) |
| catchword(noun, expression, popular, tag, saying) |
| shibboleth(noun, expression, popular, tag, saying) |
| byword(expression, idiom, saying, proverb, axiom) |
| motto(noun, expression, popular, tag, saying) |
| tag line(noun, expression, popular, tag, catchline) |
| apophthegm(saying, proverb, axiom, maxim, motto) |
| buzzword(noun, popular, tag, proverb, axiom) |
| catchline(noun, popular, tag) |
| cliche |
| cry |
| maxim(expression, idiom, saying, proverb, axiom) |
| observation(noun, thought, opinion) |
| proverb(noun, knowledge, saying, axiom, maxim) |
| saw(noun, saying, proverb, axiom, maxim) |
| tag(noun, popular) |
| adage(saying, proverb, axiom, maxim, motto) |
| annotation(noun, note, thought, opinion) |
| aphorism(saying, proverb, axiom, maxim, motto) |
| axiom(expression, idiom, saying, proverb, maxim) |