EXPLORATORY RESEARCH is a method used when gathering primary information for a market survey where targeted consumers / customers are asked very general questions geared toward eliciting a lengthy answer.
Barry Goldsmith
| APA | Barry Goldsmith. (2010). exploratory research. Retrieved September 25, 2026, from http://smartdefine.org/exploratory_research/definitions/1153487 |
| Chicago | Barry Goldsmith. 2010. "exploratory research" http://smartdefine.org/exploratory_research/definitions/1153487 (accessed September 25, 2026). |
| Harvard | Barry Goldsmith 2010, exploratory research, Smart Define, viewed 25 September, 2026, <http://smartdefine.org/exploratory_research/definitions/1153487>. |
| MLA | Barry Goldsmith. "exploratory research" 21 October 2010. Web. 25 September 2026. <http://smartdefine.org/exploratory_research/definitions/1153487> |