What is the meaning of Flip side?

In the context of general equities, opposite side to a proposition or position (buy, if sell is the proposition and vice versa).

Barry Goldsmith
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APABarry Goldsmith. (2010). flip side. Retrieved September 22, 2026, from http://smartdefine.org/flip_side/definitions/1154225
ChicagoBarry Goldsmith. 2010. "flip side" http://smartdefine.org/flip_side/definitions/1154225 (accessed September 22, 2026).
HarvardBarry Goldsmith 2010, flip side, Smart Define, viewed 22 September, 2026, <http://smartdefine.org/flip_side/definitions/1154225>.
MLABarry Goldsmith. "flip side" 21 October 2010. Web. 22 September 2026. <http://smartdefine.org/flip_side/definitions/1154225>
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