GOING RATE is an expression that means the cost of the average of suppliers of like products or services. The connotation is that the cost will be "no more expensive than the competition.".
Barry Goldsmith
| APA | Barry Goldsmith. (2010). going rate. Retrieved September 22, 2026, from http://smartdefine.org/going_rate/definitions/1154989 |
| Chicago | Barry Goldsmith. 2010. "going rate" http://smartdefine.org/going_rate/definitions/1154989 (accessed September 22, 2026). |
| Harvard | Barry Goldsmith 2010, going rate, Smart Define, viewed 22 September, 2026, <http://smartdefine.org/going_rate/definitions/1154989>. |
| MLA | Barry Goldsmith. "going rate" 21 October 2010. Web. 22 September 2026. <http://smartdefine.org/going_rate/definitions/1154989> |