GOING RATE is an expression that means the cost of the average of suppliers of like products or services. The connotation is that the cost will be "no more expensive than the competition.".
Barry Goldsmith
| APA | Barry Goldsmith. (2010). going rate. Retrieved September 21, 2026, from http://smartdefine.org/going_rate/definitions/1154989 |
| Chicago | Barry Goldsmith. 2010. "going rate" http://smartdefine.org/going_rate/definitions/1154989 (accessed September 21, 2026). |
| Harvard | Barry Goldsmith 2010, going rate, Smart Define, viewed 21 September, 2026, <http://smartdefine.org/going_rate/definitions/1154989>. |
| MLA | Barry Goldsmith. "going rate" 21 October 2010. Web. 21 September 2026. <http://smartdefine.org/going_rate/definitions/1154989> |