What is the meaning of market research?

market research is the process of gathering, analyzing and interpreting information about a market; about a product or service to be offered for sale in that market; and about the past, present and potential customers for the product or service.

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APABarry Goldsmith. (2010). market research. Retrieved September 29, 2026, from http://smartdefine.org/market_research/definitions/1157857
ChicagoBarry Goldsmith. 2010. "market research" http://smartdefine.org/market_research/definitions/1157857 (accessed September 29, 2026).
HarvardBarry Goldsmith 2010, market research, Smart Define, viewed 29 September, 2026, <http://smartdefine.org/market_research/definitions/1157857>.
MLABarry Goldsmith. "market research" 21 October 2010. Web. 29 September 2026. <http://smartdefine.org/market_research/definitions/1157857>
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