OBJECTIVE is a statement that is written in terms of specific measurable time-based and verifiable outcomes that challenge the organization to be more responsive to the environment to achieve the desired goals. Dependent upon usage, GOALS are general in nature, while OBJECTIVES are specific, measurable and time-based. In some organizations, the meanings for GOAL and OBJECTIVE are reversed.
Barry Goldsmith
| APA | Barry Goldsmith. (2010). objective. Retrieved September 21, 2026, from http://smartdefine.org/objective/definitions/1159470 |
| Chicago | Barry Goldsmith. 2010. "objective" http://smartdefine.org/objective/definitions/1159470 (accessed September 21, 2026). |
| Harvard | Barry Goldsmith 2010, objective, Smart Define, viewed 21 September, 2026, <http://smartdefine.org/objective/definitions/1159470>. |
| MLA | Barry Goldsmith. "objective" 21 October 2010. Web. 21 September 2026. <http://smartdefine.org/objective/definitions/1159470> |