Widely used in business planning in evaluating capital investment. A company measures the projected return against the anticipated return it would receive on a highest yielding alternative investment that contains a similar risk profile.
Barry Goldsmith
| APA | Barry Goldsmith. (2010). opportunity cost. Retrieved September 27, 2026, from http://smartdefine.org/opportunity_cost/definitions/1159779 |
| Chicago | Barry Goldsmith. 2010. "opportunity cost" http://smartdefine.org/opportunity_cost/definitions/1159779 (accessed September 27, 2026). |
| Harvard | Barry Goldsmith 2010, opportunity cost, Smart Define, viewed 27 September, 2026, <http://smartdefine.org/opportunity_cost/definitions/1159779>. |
| MLA | Barry Goldsmith. "opportunity cost" 21 October 2010. Web. 27 September 2026. <http://smartdefine.org/opportunity_cost/definitions/1159779> |