What is the meaning of REACH?

In advertising, is the total number of people within a target market that will be' REACH'ed through an advertising campaign.

Barry Goldsmith
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APABarry Goldsmith. (2010). reach. Retrieved September 22, 2026, from http://smartdefine.org/reach/definitions/1161790
ChicagoBarry Goldsmith. 2010. "reach" http://smartdefine.org/reach/definitions/1161790 (accessed September 22, 2026).
HarvardBarry Goldsmith 2010, reach, Smart Define, viewed 22 September, 2026, <http://smartdefine.org/reach/definitions/1161790>.
MLABarry Goldsmith. "reach" 21 October 2010. Web. 22 September 2026. <http://smartdefine.org/reach/definitions/1161790>
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