| catchword(noun, expression, indication, tag, saying) |
| watchword(noun, indication, motto, slogan) |
| motto(noun, expression, idiom, dull, dullness) |
| slogan(noun, expression, idiom, handle, commonplace) |
| password(noun, indication, slogan) |
| byword(noun, expression, idiom, saying, axiom) |
| platitude(noun, dull, dullness, commonplace, tag) |
| commonplace(noun, dull, idea, dullness, tag) |
| cry |
| phrase(noun, group, way, slogan) |
| truism(noun, dull, dullness, commonplace, chestnut) |
| banality(noun, dull, dullness, commonplace, triviality) |
| bromide(noun, dull, dullness, commonplace, triviality) |
| catch phrase(noun, expression, popular, tag, saying) |
| catchphrase(noun, expression, idiom, saying, proverb) |
| countersign |
| open sesame(noun, expression, idiom, indication) |
| saying(noun, expression, idiom, handle, commonplace) |
| custom(noun, slogan) |
| jargon |