What is the meaning of Street name?

If you have a brokerage account, you can either have your stocks registered in your own name or in the name of the brokerage firm, which is called' Street name'. The advantage of having your stocks registered in street name is that shares can be traded more easily. That's because you don't have to sign and deliver the stock certificates before a sale can be completed. In addition, having your broker hold your stocks in street name is often safer because it reduces the risk of losing or misplacing the certificates.