What is the meaning of viral marketing?

viral marketing is the use of e-mail messages that encourage recipients to send the message to others.

Barry Goldsmith
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APABarry Goldsmith. (2010). viral marketing. Retrieved September 24, 2026, from http://smartdefine.org/viral_marketing/definitions/1166282
ChicagoBarry Goldsmith. 2010. "viral marketing" http://smartdefine.org/viral_marketing/definitions/1166282 (accessed September 24, 2026).
HarvardBarry Goldsmith 2010, viral marketing, Smart Define, viewed 24 September, 2026, <http://smartdefine.org/viral_marketing/definitions/1166282>.
MLABarry Goldsmith. "viral marketing" 21 October 2010. Web. 24 September 2026. <http://smartdefine.org/viral_marketing/definitions/1166282>