What is the meaning of loss leader?

noun

  • A featured article of merchandise sold at a loss in order to draw customers.
WordNet 3.0 © 2006 by Princeton University
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APAWordNet. (2010). loss leader. Retrieved September 20, 2026, from http://smartdefine.org/loss_leader/definitions/1292260
ChicagoWordNet. 2010. "loss leader" http://smartdefine.org/loss_leader/definitions/1292260 (accessed September 20, 2026).
HarvardWordNet 2010, loss leader, Smart Define, viewed 20 September, 2026, <http://smartdefine.org/loss_leader/definitions/1292260>.
MLAWordNet. "loss leader" 23 October 2010. Web. 20 September 2026. <http://smartdefine.org/loss_leader/definitions/1292260>
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