What is the meaning of LOSS LEADER?

LOSS LEADER is a featured article of merchandise sold at a loss in order to draw customers.

Barry Goldsmith
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APABarry Goldsmith. (2010). loss leader. Retrieved September 28, 2026, from http://smartdefine.org/loss_leader/definitions/1157578
ChicagoBarry Goldsmith. 2010. "loss leader" http://smartdefine.org/loss_leader/definitions/1157578 (accessed September 28, 2026).
HarvardBarry Goldsmith 2010, loss leader, Smart Define, viewed 28 September, 2026, <http://smartdefine.org/loss_leader/definitions/1157578>.
MLABarry Goldsmith. "loss leader" 21 October 2010. Web. 28 September 2026. <http://smartdefine.org/loss_leader/definitions/1157578>
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