LOSS LEADER is a featured article of merchandise sold at a loss in order to draw customers.
Barry Goldsmith
| APA | Barry Goldsmith. (2010). loss leader. Retrieved September 28, 2026, from http://smartdefine.org/loss_leader/definitions/1157578 |
| Chicago | Barry Goldsmith. 2010. "loss leader" http://smartdefine.org/loss_leader/definitions/1157578 (accessed September 28, 2026). |
| Harvard | Barry Goldsmith 2010, loss leader, Smart Define, viewed 28 September, 2026, <http://smartdefine.org/loss_leader/definitions/1157578>. |
| MLA | Barry Goldsmith. "loss leader" 21 October 2010. Web. 28 September 2026. <http://smartdefine.org/loss_leader/definitions/1157578> |