32
motto(noun, expression, idiom, handle, commonplace)
18
catchphrase(noun, expression, saying, axiom, maxim)
16
catchword(noun, expression, idiom, tag, saying)
13
saying(noun, expression, idiom, commonplace, clip)
12
proverb(noun, expression, handle, commonplace, saying)
11
shibboleth(noun, expression, idiom, handle, commonplace)
10
maxim(noun, expression, idiom, saying, proverb)
9
watchword(noun, expression, idiom, warfare, saying)
9
device(noun, symbol, logo, emblem, motto)
8
byword(noun, expression, idiom, saying, axiom)
8
axiom(noun, expression, idiom, saying, proverb)
8
expression(noun, phrase, motto)
8
adage(noun, expression, commonplace, saying, chestnut)
8
idiom(noun, phrase, motto)
7
legend(noun, title, motto, caption)
7
moral
7
phrase(noun, motto, expression, phrase, group)
6
aphorism(noun, saying, proverb, axiom, maxim)
6
war cry(noun, expression, idiom, motto)
5
apophthegm(noun, proverb, axiom)
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APASmart Define. (2016). slogan thesaurus. Retrieved September 20, 2026, from https://smartdefine.org/slogan/thesaurus/synonyms
ChicagoSmart Define. 2016. "slogan thesaurus" https://smartdefine.org/slogan/thesaurus/synonyms (accessed September 20, 2026).
HarvardSmart Define 2016, slogan thesaurus, Smart Define, viewed 20 September, 2026, <https://smartdefine.org/slogan/thesaurus/synonyms>.
MLASmart Define. "slogan thesaurus" 24 February 2016. Web. 20 September 2026. <https://smartdefine.org/slogan/thesaurus/synonyms>